'Last Click Attribution' is being removed from Google Analytics, and replaced with 'Google Attribution'. What does this mean for advertisers?
Gary Illyes from Google has confirmed that website comments have more value for SEO than the ones posted on your your social media networks.
Facebook has announced that Apple's new anti-tracking feature, ‘Intelligent Tracking Prevention’, will restrict the platform from collecting user unformation by disabling Social Plugins,
Your Google AdWords campaigns can now spend double their daily budget to ‘help you reach your advertising goals’, such as generating more conversions.
Google is launching Dashboards, a new customisable solution for AdWords advertisers to easily see their most important data and KPIs in one place.
UK and US Census data shows that Facebook might be overstating its Audience Reach for ads on the platform for certain audience segments.
Google has announced that Exact Match keywords in Google AdWords will now include word reordering: has this update also affected Broad Match keywords?
Snapchat has announced the release of a new location-based ad-product, 'Snap Store', that measures foot traffic to stores, restaurants and other locations.