'Last Click Attribution' is being removed from Google Analytics, and replaced with 'Google Attribution'. What does this mean for advertisers?
Gary Illyes from Google has confirmed that website comments have more value for SEO than the ones posted on your your social media networks.
Facebook has announced that Apple's new anti-tracking feature, ‘Intelligent Tracking Prevention’, will restrict the platform from collecting user unformation by disabling Social Plugins,
Snapchat has announced the rollout of Snap Accelerate, a new program that encourages start-ups to advertise on the platform by offering money credits.
Your Google AdWords campaigns can now spend double their daily budget to ‘help you reach your advertising goals’, such as generating more conversions.
Twitter is testing a new built-in tweetstorm feature that appears to automatically split longer tweets into multiple posts.
Google is launching Dashboards, a new customisable solution for AdWords advertisers to easily see their most important data and KPIs in one place.
UK and US Census data shows that Facebook might be overstating its Audience Reach for ads on the platform for certain audience segments.
Online reviews are becoming increasingly important for SEO. Here's how to use Google reviews to generate conversions and improve search engine rankings.