Instagram changes its algorithm, Facebook buys Snapchat competitor, video ads will soon be available in Facebook Instant Articles, and we explore how Google's search results update has affected CPCs and SEO.
Google AdWords undergoes navigation redesign and rumours circulate that Google may be designing a keyboard for the iPhone.
Facebook allows more specified targeting with Audience Optimisation, Google favours mobile-friendly websites with new algorithm, Google releases the Analytics 360 Suite, and Bing tests social media ad extensions.
Google develops device ID for the AdWords platform, releases more guidance on ensuring websites are mobile-friendly and hires 4chan creator, while Facebook plans to create data glossary.
LinkedIn enables new account Targeting, Windows plans to release Defender Advanced Threat Protection, the cost of FX keywords increase in Google AdWords, Google's Compare service prepares to be shut down, and Bing announces Native Ads roll out.
Google backs the Accelerated Mobile Pages project, Facebook introduces new reaction buttons, the new Bing Network is announced, and Google Cloud will now provide free protection from DDoS attacks.
Google plans to remove ads from the right-hand side of desktop search results and releases beta of Cloud Vision API.
Sports fans increase searches for ‘superb owl’, AdWords automated bidding now allows different CPA goals for individual ad groups and Twitter releases algorithmic timeline.