Google plans to decrease accidental ad clicks, add ‘related topics’ to featured snippets, explore an acceptable ads policy and live stream the Performance Summit Keynote, while research reveals that cyber-attacks affect two-thirds of large UK businesses.
Google trials extended character limit for text ads, Bing Ads releases Callout and Review Extensions, Google improves data management for Shopping Ads with new Merchant Centre Feed Rules, Google Chrome becomes the most popular web browser, and more.
Google ads to appear in Local Finder results, Google Maps becomes a part of the Search Network, Shares fall at Alphabet, and Google explores the success of the Google Manufacturer Centre, expands Home Service Ads and plans to release new travel assistant app.
Google AdWords tests green ‘Ad’ label in search results, Apple starts developing a Google AdWords-style platform for the App Store, European parliament enforces tougher data protection rules, new reporting capabilities become available in Google Analytics, and Facebook Messenger branches into customer service.
Facebook removes 20% text overlay limit for image ads, new features are added to the Google AdWords Products tab, Facebook makes it easier for brands and celebrities to share sponsored content, LinkedIn's shares drop, and the Daily Mail express an interest in buying Yahoo.
Instagram changes its algorithm, Facebook buys Snapchat competitor, video ads will soon be available in Facebook Instant Articles, and we explore how Google's search results update has affected CPCs and SEO.
Google AdWords undergoes navigation redesign and rumours circulate that Google may be designing a keyboard for the iPhone.
Facebook allows more specified targeting with Audience Optimisation, Google favours mobile-friendly websites with new algorithm, Google releases the Analytics 360 Suite, and Bing tests social media ad extensions.