Facebook has announced that from October 2018, they will let advertisers use custom first-party cookies (rather than third-party) with the Facebook Pixel.
Facebook releases new analytics features, including a mobile ad, automated insights, and a tool to track the customer journeys through multiple channels.
Facebook has announced that they will be introducing "landing page views" and other new metrics for advertisers, including reporting on brand Page mentions.
Google AdWords will start reporting on null Quality Scores this week, LinkedIn launches conversion tracking for sponsored content, Google improves the AdWords preview tool and LinkedIn introduces a new publishing experience.
Twitter may be excluding links and pictures from the tweet character limit, Google unveils its new virtual assistant tool, Bing launches UET Tag Helper, and Facebook allows video ads on the Audience Network.
Google enables interactive ads and how to optimise in AdWords with Smart Goals.