'Last Click Attribution' is being removed from Google Analytics, and replaced with 'Google Attribution'. What does this mean for advertisers?
Google is launching Dashboards, a new customisable solution for AdWords advertisers to easily see their most important data and KPIs in one place.
Apple brings search ads to the App Store, Google Analytics introduces Session Quality Scores, Google reveals YouTube search metrics and Facebook announces a release date for Facebook at Work.
YouTube to release editing tools for video ads, Google tests SMS ad extension, Google enables users to compare search queries in Analytics, emoji targeting comes to Twitter ads, and more.
Google updates Shopping Products Feed Specification and announces an improved Display Network and Google AdWords interface redesign at this year’s Performance Summit.
Google AdWords tests green ‘Ad’ label in search results, Apple starts developing a Google AdWords-style platform for the App Store, European parliament enforces tougher data protection rules, new reporting capabilities become available in Google Analytics, and Facebook Messenger branches into customer service.
Facebook allows more specified targeting with Audience Optimisation, Google favours mobile-friendly websites with new algorithm, Google releases the Analytics 360 Suite, and Bing tests social media ad extensions.