Facebook has announced that from October 2018, they will let advertisers use custom first-party cookies (rather than third-party) with the Facebook Pixel.
According to reports, Instagram may be building a standalone shopping app to give users a new place to browse and purchase products from merchants.
Google AdWords rolls out product promotion extensions to enable advertisers to keep their promotions up-to-date without needing to create new adverts.
Facebook has announced that they'll begin testing dynamic ads to appear amongst users' organic listings in the Marketplace section of the mobile app.
Facebook has unveiled 'Collection', a new mobile-only shopping ad format that allows advertisers to upload a product inventory directory to the platform.
Following speculation that they'll no longer offer a commerce operation, Twitter is phasing out its "Buy" button across the platform.