Here's the latest digital marketing news and updates to be aware of, including Microsoft's plans to start using LinkedIn’s user data for Bing search ads...
Bing Ads will now automatically update synched Google AdWords campaigns. However, should you be using the import tool to manage your ads?
Twitter introduces Ad Groups, Bing Ads releases 4 new updates, Google displays less organic search results and research has revealed that nearly 40% of searchers only use smartphones.
The EC responds to the Google antitrust defence, Bing’s Keyword Planner becomes available for UK users, Bing Ads Editor for Mac is finally here, Facebook tests its new ‘secret’ messaging service, and more…
Bing Ads releases new features, Google enables small business owners to find their mobile-friendly rating, Facebook rolls out an advertising training programme, and Facebook’s safety checks become community-activated.
Twitter may be excluding links and pictures from the tweet character limit, Google unveils its new virtual assistant tool, Bing launches UET Tag Helper, and Facebook allows video ads on the Audience Network.
Google trials extended character limit for text ads, Bing Ads releases Callout and Review Extensions, Google improves data management for Shopping Ads with new Merchant Centre Feed Rules, Google Chrome becomes the most popular web browser, and more.
Facebook allows more specified targeting with Audience Optimisation, Google favours mobile-friendly websites with new algorithm, Google releases the Analytics 360 Suite, and Bing tests social media ad extensions.