Online reviews are becoming increasingly important for SEO. Here's how to use Google reviews to generate conversions and improve search engine rankings.
Ask any search engine marketer and they’ll tell you: ad extensions make a huge difference to advert performance. By improving ad relevancy, Ad Rank and click-through rates, both B2B and B2C businesses can benefit from the use of ad extensions in PPC campaigns. From pinpointing where exactly your business is located on a map, to…Read more