Facebook is rolling out Instagram account analytics and advanced analytics for Facebook Pages. This will give advertisers deeper insights into user data.
Facebook has announced that from October 2018, they will let advertisers use custom first-party cookies (rather than third-party) with the Facebook Pixel.
Facebook releases new analytics features, including a mobile ad, automated insights, and a tool to track the customer journeys through multiple channels.
Following the release of the "Speed Update" ranking algorithm, Google has confirmed that sites without HTTPS will be marked "not secure" in search results.
Facebook has announced that Apple's new anti-tracking feature, ‘Intelligent Tracking Prevention’, will restrict the platform from collecting user unformation by disabling Social Plugins,
Google is launching Dashboards, a new customisable solution for AdWords advertisers to easily see their most important data and KPIs in one place.
Google has announced that voice search analytics for Google Webmaster Tools will give users more information on ‘queries related to their own content’.
Snapchat has announced the release of a new location-based ad-product, 'Snap Store', that measures foot traffic to stores, restaurants and other locations.
Following last year's announcement that Google AdWords would be getting a redesign, Google has begun to roll out its new AdWords interface to advertisers.