Snapchat is offering advertisers “sequenced messaging” for video ads

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Snapchat is offering advertisers “sequenced messaging” for video ads

Snapchat are said to be pitching a new “sequenced messaging” feature to encourage their advertisers to bundle video ads.

This new ad package will enable advertisers to tell a story by allowing them to run consecutive videos with different creatives. This will be within the app’s Discover section, SocialTimes reported last week.

As a Snapchat spokesperson confirmed to Lauren Johnson of AdWeek, sequenced messaging ads are now available to all advertisers, although they’re only directly available through Snapchat (and not the Ads API). They also revealed that the ad package’s premium price would require “early commitments for a full-service execution.”

When speaking to Johnson, another Snapchat spokesperson said that sequenced messaging ads would enable advertisers to be “unique in regards to storytelling.” He explained that even if a viewer watched just a few seconds of each video, “…that’s good, as long as you get to the point of the narrative.”

For more information on how sequenced messaging ads work, check out SocialTime’s original report.

The TJM take: With the speed in which users scroll through their social feeds, this new ad package will give advertisers an extra opportunity to grab their attention.

Although we haven’t had much information on sequenced messaging ads so far, we’re very interested to see how this looks in action!

*Image source: SocialTimes

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