Welcome to Tech Treats, our weekly feature where we provide our clients with the latest news on all things digital marketing. From current trends and innovations, to fresh tips on getting the most out of your marketing spend, we’ll ensure you’re always kept in the loop!
Snapchat adds a new universal search bar
Snapchat has introduced a new universal search bar to make the app quicker and easier to navigate.
According to the original report from Tech Crunch, the new search bar has been ‘designed for speed’. Conveniently located at the top of the app, the aim is that this feature will always be accessible, making it easier for users to find friends, groups, and other publishers.
As Engadget explains in their article, hitting the ‘Quick Search’ button will enable you to easily find the users you interact with the most. From there you’ll be able to choose whether to start messaging them or view their Story (if they’ve recently posted one).
In addition to helping you find other users you’ve connected with, the new universal search bar is also connected to Discover channels and it will be able to index Our Stories based on their title.
Additionally, users will now be able to submit content to the Our Stories section from any location.
The new search bar is currently available for certain Android users, though it will soon be rolled out to all iOS and Android users.
The TJM take: Increased ease of use was definitely needed for the Snapchat app, but as Matt Brian at Engadget has pointed out, there are still some improvements to be made. For example, unlike Twitter, Facebook and other social networks, friend suggestions are still absent from the app.
Nonetheless, the ease in which users can Discover new channels may prove very useful for businesses hoping to get their name out there.
*Image source: Tech Crunch
Liked this article? get up to date with the rest of this week's Tech Treats below:
- Facebook and Instagram are testing ads in the middle of videos
- Instagram Business Tools will now include ads and insights for Stories
- Google brings Automated Call Extensions to mobile ads
Are there any topics you’d like covered in future Tech Treats updates? Send us a message on social media or drop us an email.
Want more news? Sign-up for our newsletter and you'll always be kept in the loop!
Get weekly Tech Treats updates. Sign-up by filling in the form below.