Pinterest introduces ad groups to provide more control over ad campaigns

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Pinterest introduces ad groups to provide more control over ad campaigns

This month, Pinterest will be introducing ad groups to give advertisers more control over how their ad campaigns are structured.

As the original announcement from the Pinterest for Business blog explains, Pinterest’s ad campaigns previously had two elements; the campaign itself and the Promoted Pins within it. By updating this to include ad groups, the new element will now act as a container for advertiser’s Promoted Pins, as well as providing them with more control over how they budget for, target and run their campaigns.

One major advantage of the new ad groups structure is that it’s now easier to manage specific budgets within a single campaign, allowing you to set budgets for certain geographic regions, product lines and audience targets. Additionally, each ad group being able to contain multiple ‘Pins’ will allow for better control when testing their performance.

Pinterest also points out that as many other platforms already use ad groups, it will now be easier for their advertisers to streamline campaigns across platforms.

According to the official announcement, advertisers will receive an email notification when ad groups become available in Pinterest’s Ads Manager. Check out the original blog post to find out more.

The TJM take: With all the various platforms, the real differentiator is how likely a person is to upload their personal details (age/sex/interests etc.) and how well the platform can segment them. Pinterest is new to this market, but the stepping stones to catch up with the likes of Facebook are clear.

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