Google is continuing to place emphasis on the importance of ensuring a good user experience for mobile browsing with the release of two new features; a mobile Speed Scorecard and Impact Calculator.
Announced at the Mobile World Congress in Barcelona last week, the new features will (as Ginny Marvin from Search Engine Land explains) help marketers get investments in their mobile site speed by offering them clear visuals. The Speed Scorecard is able to compare the speed of multiple mobile sites, while the Impact Calculator calculates how much revenue a website could lose due to page load speed. Simply enter information such as your average monthly visitors, average order value, and conversion rate, and select a speed to see your potential revenue impact for each change in speed.
As Search Engine Land explains, the Impact Calculator will base its predictions off data from the State of Online Retail Performance report from April, 2017. The Speed Scorecard, on the other hand, utilises the Chrome User Experience Report data. As the official Inside AdWords blog explains, the latter also shows the speed of thousands of websites from 12 countries across the world.
According to Google Data from 2016, 53% of visits are abandoned if a mobile site takes more than three seconds to load. To combat this, they advise that your website should load to a useable level within five seconds on mobile devices with a 3G connection, and within three seconds with a 4G connection.
Check out the new features on Think With Google.
The TJM take: as Ginny Marvin has already explained, the big advantage of the mobile Speed Scorecard and Impact Calculator is that they’ll enable marketers to easily check their mobile site speed against that of their competitors, as well as make predictions on the revenue they could be losing out on due to their site speed. With 50.3% of all web traffic generated worldwide last year being from mobile, it’s becoming more and more important to invest in improving user experience for mobile users.
*Image source: Inside AdWords
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