<c505218304b50c59c3659f6dda43bae7-links-5-->p style="text-align: left;">Welcome to Tech Treats, our weekly feature where we provide our clients with the latest news on all things digital marketing. From current trends and innovations, to fresh tips on getting the most out of your marketing spend, we’ll ensure you’re always kept in the loop!
Google plans to launch paid-for ‘YouTube Red’ service in the UK
YouTube has announced plans to release YouTube Red, it’s paid-for video service, to the UK in 2017.
Following its initial US release in 2015, YouTube’s paid-for service was quickly rolled out to Australia, New Zealand, Canada, and North Korea. As The Telegraph explains, Google is now thought to be in negotiations with rights holders to bring the service to the UK, as well as other European markets this year.
So, how does YouTube Red work? Expected to cost just £9.99 a month for UK audiences, subscribers will be able to view videos without adverts, as well as gaining access to exclusive original shows and films from independent videomakers.
Subscribers will also be able to download videos for offline viewing, as well as being given access to Google Play Music.
The TJM take: We can definitely see the appeal of a YouTube without adverts, though we still have to ask; how will ‘YouTubers’ and content creators make money from this service?
With Google Play Music being a competitor of both Spotify and Apple Music, is it safe to assume that their revenue model will be similar?
Due to access to offline content and Google Play Music, it has been suggested that contracts will need to be negotiated (and with members of the music industry openly expressing their disappointment over the revenue earned from YouTube), we can see this being a long process…
*Image source: The Telegraph
Liked this article? get up to date with the rest of this week's Tech Treats below:
- Amazon is now testing Product Listing Ads in Google AdWords
- Recipes get a new look and feel in Google’s mobile search results
- Sales from paid search rose by over 30% during Black Friday
- Mark Zuckerberg is creating his own Jarvis AI, while Instagram introduces overlay stickers
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