Google is introducing voice search analytics for Google Webmaster Tools
Google’s Gary Ilyes has announced that Google Webmaster Tools users will be given voice search analytics on ‘queries related to their own content’. As Barry Schwartz from SEO Roundtable points out, this update comes over a year after Google originally promised the functionality.
With these new insights, Google Webmaster Tools users will be given more information on how searchers use their content, as well as what they’re actually searching for. According to Schwartz, this information will be available for Google’s standard voice search, Google Assistant, and Google Home.
The TJM take: Although no official release date has been announced, we’re expecting it to be delayed as voice search analytics have been a hot topic of conversation for over a year already.
However, we’ve very excited for their arrival; voice search queries now make up 20% of all mobile queries (according to Google), so these analytics will provide interesting insights into a rapidly developing area of technology, and how to best utilise it.
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