Facebook introduces ‘Recommendations’ and other changes to Business Pages
We might only be halfway through the month, but August has already been a big month for Facebook; particularly for businesses that use the platform to attract customers for their business. This is because Facebook has rolled out a number of Business Pages changes, such as replacing the star review system with ‘Recommendations’.
When it comes to Business Page changes, the new Recommendations tool is a key update to be aware of. This has already started to be rolled out across Pages, replacing the Reviews users could previously leave for brands and businesses. These Reviews included a star rating (which was out of 5), and a short accompanying comment. However, Recommendations will need to be at least 25 characters in length, and unlike Reviews, users can attach photos and related business tags.
The tags, which work similarly to hashtags, are designed to help Facebook better categorise your Page and can show it to users when they ask questions or search for business recommendations. These tags can be manually added or chosen from suggestions generated from past Recommendations.
Other changes Facebook has introduced for Business Pages are action buttons, the ability to sell tickets for events through the platform, and an expansion of its new Page job listings to all regions across the world. This is said to be happening over the next few months.
The new action buttons are particularly useful, as these will encourage users to complete actions (such as start an order or book an appointment), and be prominently displayed at the top of Business Pages. The action buttons you can display will be determined by the Page template you choose.
The TJM take: Although the new tags will definitely be beneficial to businesses as they’ll be more likely to be recommended, one of the issues with the new Recommendations is that people may not always use it for good, entering fake tags and feedback. However, Facebook have combated this by allowing businesses to report fraudulent or spammy content.
We’re excited to see if this encourages more users to leave reviews on the platform!
Liked this article? Find more digital marketing news on our social media pages:
Are there any topics you’d like covered in the future? Send us a message on social media or drop us an email to let us know!