Facebook is rolling out Instagram account analytics and advanced analytics for Facebook Pages. This will give advertisers deeper insights into user data.
Here's the latest digital marketing news and updates to be aware of, including Microsoft's plans to start using LinkedIn’s user data for Bing search ads...
Facebook has announced that from October 2018, they will let advertisers use custom first-party cookies (rather than third-party) with the Facebook Pixel.
Facebook is now letting Pages join and interact with Groups on the platform, giving businesses and public figures more ways to interact with users.
According to reports, Instagram may be building a standalone shopping app to give users a new place to browse and purchase products from merchants.
Instagram and Tinder are both returning to their roots by testing new tools to make it easier for their users connect with fellow students.
Facebook is rolling out ‘Playable Ads’, a new type of advert that allows users to try out a mobile game in Facebook before they purchase and download it.
Facebook has rolled out a number of Business Pages changes, such as replacing the star review system with ‘Recommendations’ and adding new action buttons.