Instagram has rolled out their shopping bag icon for Instagram Stories, enabling brands to generate sales from the Stories they post on the platform.
Google AdWords rolls out product promotion extensions to enable advertisers to keep their promotions up-to-date without needing to create new adverts.
Facebook has announced that they'll begin testing dynamic ads to appear amongst users' organic listings in the Marketplace section of the mobile app.
Google announces the release of similar audiences for Search and Shopping ads, as well as the global roll out of at Customer Match for Shopping campaigns.
Google has announced that Google Customer Reviews will replace their existing Google Trusted Stores programme in text and Shopping ads.
Facebook has unveiled 'Collection', a new mobile-only shopping ad format that allows advertisers to upload a product inventory directory to the platform.
Pinterest is expanding on its existing visual search tool to introduce new Pinterest Lens, Shop the Look, and Instant Ideas features.
Instagram Business Tools will now include the ability to run full page ads in Instagram Stories, as well as handy Stories Insights for advertisers.
It has been reported that sales from paid search rose by over 30% during Black Friday 2016 compared to last year, while mobile clicks continued to increase.