Facebook releases new analytics features, including a mobile ad, automated insights, and a tool to track the customer journeys through multiple channels.
Google has released a new mobile Speed Scorecard and Impact Calculator to encourage marketers to improve user experience for their website's mobile users.
'Last Click Attribution' is being removed from Google Analytics, and replaced with 'Google Attribution'. What does this mean for advertisers?
Gary Illyes from Google has confirmed that website comments have more value for SEO than the ones posted on your your social media networks.
Facebook has announced that Apple's new anti-tracking feature, ‘Intelligent Tracking Prevention’, will restrict the platform from collecting user unformation by disabling Social Plugins,
Your Google AdWords campaigns can now spend double their daily budget to ‘help you reach your advertising goals’, such as generating more conversions.
Google is launching Dashboards, a new customisable solution for AdWords advertisers to easily see their most important data and KPIs in one place.
UK and US Census data shows that Facebook might be overstating its Audience Reach for ads on the platform for certain audience segments.