Blog

Why should you use conversion tracking in digital media?

What is conversion tracking? Conversion codes are added to specific landing pages to count the amount of times someone converts from an advert. - A way of seeing what happens after a customer clicks on your ad. Decide what you want to count as a conversion - conversion tracking can track a page view for…
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AdWords Express vs a Managed PPC Account?

In the last couple months we have had a number of companies talking to us about expanding their PPC campaign and found that they are using AdWords Express alongside a larger marketing campaign because the in house skills aren’t in place. And why not? It’s a great place to start...

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April 22nd Google AdWords Update: Evolution on Steroids

April 22nd Google AdWords Update: Evolution on Steroids The Speculation is over The last few days have been bubbling with anticipation of what Google’s April 22nd update would be. Speculation over if it would remove functionality, change the bid system so that keywords were no longer the primary search driver or systemically change AdWords forever…
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PPC: In House or Agency?

PPC: In House or Agency? Most businesses that are serious about their online presence will get greater value by using an agency. Here’s why: Time vs. money You can’t have your cake and eat it - the less time you spend on a campaign, the less efficiently it will run. Knowing how much time to…
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White Label your own Jam

Why you should White Label your own Jam White labelling vs. Lead referral - White labelling is a means of delivering a product or service under your unique brand by outsourcing of some or all of the work. - White labelling allows you more control of how the service is delivered and how it fits…
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Welcome!

Welcome! Welcome to the new website.  Please have a look around and lets us know what you think. Our twitter account will provide you with a series of starter guides, some tips, industry information, special offers and our insights into digital marketing. We will also be posting useful tech support team questions and answers so…
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Tracking: How do you measure up?

Tracking: How do you measure up? Every business wants to know their customers better.  Every business wants to know how effective their marketing is. However many businesses fail to track basic information like where their customers found them. If you need to justify your marketing budget, make sure you know the impact you campaigns have.…
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What would you do with infinite monkeys?

What would you do with infinite monkeys? Write the complete works of Shakespeare? Create a mammalian army to do your bidding? Make them search your competitor’s keywords or URL and record all their PPC Ads? At Traffic Jam Media, we chose to search all  your competitors PPC campaigns to enable  our clients to better target their…
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