Market the best of your products with structured snippets from Google In March last year, Google introduced ‘dynamic structured snippets’- a shiny new AdWords extension that would highlight a selection of relevant products and services in your paid adverts. Using a system that would automatically pull relevant information from your website, the feature was intended…Read more
Google rolls out core search algorithm update, rejects "curvy" and "plus-size" targeting by ads and turns off APIs.
Why you should consider becoming a Google Trusted Store In today’s web-focused world, establishing your online presence should be of the utmost importance to any retailer or merchant worth their salt. However, with the sheer abundance of retailers now using Google AdWords and other paid campaigns to advertise their brand and products online, how can…Read more
Google enables interactive ads and how to optimise in AdWords with Smart Goals.
Merry Christmas from Traffic Jam Media As Christmas quickly approaches (can you believe we have just 3 days to go?), we’d like to take this opportunity to wish our customers a very Merry Christmas and a Happy New Year, as well as thank you for your continued support over the past 12 months. 2015 has…Read more
The Scourge of Intellectual Click Bait Its 7am. You are starting your day by swatting up on current affairs over your commute or morning coffee. You open your trusted news source and scan the headlines; Politicians are snipping each other in a battle for the middle ground; some human interest story is in prime position…Read more
The time to repair the roof is when the sun is shining. ‘The time to repair the roof is when the sun is shining’: How are the British supposed to plan for this? Have you left things to the last minute before your busy period? With the busy holiday period and Black Friday here, we…Read more
Bidding on Long Term Value Online bidding for position on Google or Bing’s advertising platforms is very close to the economic theory of a perfect market. There are low barriers to entry, there are a large number of buyers and sellers, there are great sources of information, and there are no economies of scale within…Read more
Is Google’s Call tracking a PPC game changer? Google’s recent announcement to enable call tracking is allowing Google AdWords customers to identify which advert and keyword combination was used to find them – even if the customer called in. At Traffic Jam Media, we think this is a must have for most businesses – but…Read more