Repent your lack of mobile optimisation! Mobileageddon is finally upon us (and here is how to prepare for it)

Repent your lack of mobile optimisation!

Mobileageddon is finally upon us (and here is how to prepare for it)...

Desktop speed has been known as a ranking factor for many years now, but with mobileageddon’s threat of using mobile page load speeds always being talked about (though never happening), many have put off addressing the issue.

However, the soothsayers at Google have finally confirmed that from July 2018, Google’s search algorithm will finally use mobile page speed as a ranking in their mobile search results.

This means that if you site does not perform well on mobile, it will not only impact your user experience, but also your search rankings. This, unfortunately, will cause drop in traffic.

To ensure you can face the 5th Horseman of the apocalypse eye to eye and laugh in his face, here's a list of the tools we, the Traffic Jam Media team, use to analyse websites:

1. Google page speed: desktop and mobile

Top tip: You can tweak the settings on here to test from mobile and certain 3G connections!

2. GT Metrix

Top tip: You can insert your content delivery network (CDN) details, if you have one. This will then show you an accurate speed from international servers and users.

3. Pingdom

This is similar to GT Metrix, in that you can test from different locations.

Top tip: This is good to have as a comparison or confirmation of your GT Metrix results.

4. Google Mobile-Friendly Test

This analyses functionality, viewpoints, and scripts on your website to test if the UX (user experience) is mobile friendly.

5. Test My Site

Tests your website from a 3G connection to give you a realistic view speed from mobiles.

6. Lighthouse

A intermediate application to help you help yourself in moderating and making changes to your website speed.

If you need to implement some of the issues identified, check out the other tools we use:

for WordPress sites only, Drupal and Joomla have their own options too. However, they're not quite as comprehensive as the WP (WordPress) catalogue.

WordPress Plugins

This list is not exhaustive, and you should remember that it's important to test conflicts between Plugins, and make a back-up of your site before implementing them. For help with this, contact us!

For more information on the new ranking factor, check out the original article from Search Engine Land.

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