A recent notification in Google AdWords has highlighted that text ads on the display network may be automatically updated to become responsive ads.
Advertisers are unable to opt out of this update, so it is worth checking the adverts to ensure that they have at least updated to a plausible advert.
How to check your adverts:
- Firstly, keep in mind that you’ll need to navigate to each individual text ad.
- When you’ve located the advert you want to check, click the edit button to see if it opens the edit screen for a Responsive Ad.
Unfortunately, there is no easy way to do this, or a way to bulk check as of yet. Additionally, while one advert may be upgraded in an AdGroup, it does not mean that the others are as well.
For more information on this update, check out PPC Hero’s article.
The TJM take: A concern with this update is that it has a tendency to create rather useless ads. This is because although the images are pulled from the site, there’s no guarantee that these are relevant to the advert. Likewise, the updated responsive ad will only use the first headline which may not be very informative, nor likely to provide a great call to action when imported from a standard text ad.
At this point, all we know is that this is an ongoing update and no official dates have been announced. If you need someone to monitor these ads for you, get in touch with the Traffic Jam Media team; we’d be happy to help!
*Image source: PPC Hero
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