Tech Treats: 29.02.16

Welcome to Tech Treats, our weekly feature where we provide our clients with the latest news on all things digital marketing. From current trends and innovations, to fresh tips on getting the most out of your paid adverts, we’ll ensure you’re always kept in the loop!

Google backs the Accelerated Mobile Pages project

Announced last October, Accelerated Mobile Pages (AMP) is a Twitter and Google-backed project that will aim to make webpages faster.

Using the AMP HTML framework, a simplified version of HTML that eliminates certain tags, as well as parts of CSS and the entirety of JavaScript, users will be able to build ‘light-weight’ webpages that are more easily readable, and will therefore load faster.

As Moz explains in this article, the AMP HTML page is hosted on your own domain. However, when it appears on Google search results, it will be a Google-hosted cached version. For more information on this, check out Moz’s original article.

Want more guidance? You can Read the developers guide here.

The TJM take: Google has been placing a growing emphasis on making websites user friendly, and this project should help to ensure that advertisers don’t lose revenue by users exiting their website before it has a chance to fully load.

Mobile friendliness and page load speed are also ranking factors, and this is reflected in their search algorithm.  Those that jump on board early will see a benefit.

Facebook introduces new reaction buttons

Last Wednesday, Facebook rolled out a range of reaction buttons. Similar to the ‘like’ button we’re all too familiar with, the buttons allow users to provide a more specific reaction to posts.

As well as “like”, Facebook has managed to distil all human emotions into a total of 6 emoticons including “love”, “haha”, “wow”, “sad” and “angry”. These reactions will also appear underneath posts, as the original like button does.

The TJM take: If user uptake is good, there will be much more data available to measure brand sentiment, and it will serve as a great tool for providing more in-depth and immediate feedback on communications with customers. However, if user uptake is poor, it can easily be reversed.

The new Bing Network is announced- what does this mean for the Yahoo Bing Network?

It was reported last week that The Yahoo Bing Network would be coming to an end after 5 years, with Bing releasing its own Bing Network. This will represent an expanded network, which includes the likes of AOL and Wall Street Journal. Yahoo has also started pushing its own advertising platform, Gemini.

For existing customers, we don’t see any changes in the immediate future. We will, of course, keep you in the loop as and when anything is announced.

The TJM take: with Bing continuing to invest in its platform, we’re awaiting to see how Yahoo Gemini will fare in comparison. However, with the sharks circling to take a bite of Yahoo, which is currently up for sale, our guess is that no decision will be made on the high levels of investment needed until Yahoo’s future is clearer.

Google Cloud to provide free protection from DDoS attacks

Google has launched a “reverse proxy” service to offer protection against DDoS attacks. Available for news, human rights and election monitoring websites, publishers will be able to opt for their traffic to be routed through Google, providing “reverse proxy” through their Cloud platform.

Qualifying publishers will be able to opt in to the service by changing their DNS settings.

The TJM take: We feel this is a smart move from Google, and will offer valuable protection against the growing threat of DDoS attacks. As The Register has reported, a successful DDoS attack will now have to be far stronger in order to destabilise Google Cloud’s security.

One last thing…

Meet Kiddle, a new child friendly search engine. Although not an official Google product, it works in a similar way to Google’s safe search feature and uses a customised version of Google search. However, it is more heavily filtered to provide results that are suitable for children.

As well as featuring ‘safe’ websites in search results, certain websites that appear will be rewritten in simpler language that is more child friendly.

Are there any topics you’d like covered in future Tech Treats updates? Send us a message on social media or drop us an email.

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