Tech Treats: 03.05.16

Welcome to Tech Treats, our weekly feature where we provide our clients with the latest news on all things digital marketing. From current trends and innovations, to fresh tips on getting the most out of your marketing spend, we’ll ensure you’re always kept in the loop!

Google AdWords extends character limit for headlines and descriptions

Google AdWords is currently in the process of testing new ‘Expanded Text Ads’, Ginny from Search Engine Land reported last week.

Following Google’s decision to remove ads from the right-hand side of the SERP, changes being trialled include double (extended) headlines, and a new limit of up to 80 characters in the description line. Put simply, ads will now have up to 47% more text.

For more information, check out Search Engine Roundtable’s report on the new expanded text ads.

The TJM take: Although extended text ads will no doubt increase click through rates, giving advertisers more opportunities to use their keywords in the ad copy, it will also drive up prices. More competition will also be forced for the top 3 spots.

Microsoft fights back as Google Chrome becomes most popular web browser

Google Chrome is now the most popular web browser with the largest market share, finally overtaking Microsoft’s Internet Explorer.

As QUARTZ explains, Chrome now accounts for 41.66% of the browser market, which is 0.31% more than Internet Explorer and its replacement, Microsoft Edge.

This news coincides with reports that Microsoft is blocking third-browsers from being used by Cortana, their digital assistant’, in the latest Window 10 update.

The TJM take: Cortana’s search restrictions are a clear indication that Microsoft is fighting back against Google- but with Google also continuing to dominate the mobile market, their efforts may be in vain.

Bing Ads releases Callout and Review extensions

As of last week, advertisers are now able to add Callout extensions and Review extensions to Bing Ads campaigns.

These can be added at both campaign and ad group level, and are available in all international markets. This is, however, with the exception of Hong Kong and Taiwan.

With Callout extensions, advertisers can add up to 20 callouts to each campaign, although a minimum of 2 is required for them to be displayed. The format in which these appear will also vary, as the below image shows:

Bing Ads callout and review extensions

Image of callout and review extensions. Source: Search Engine Land

Review extensions (as can also be seen in the above image), will appear directly underneath callouts. Although advertisers will not be charged for any clicks to the review, it must be featured on the review site’s landing page.

Improve Shopping data management with Google Merchant Centre Feed Rules

Google is releasing Merchant Centre Feed Rules, a new self-service tool that will enable advertisers to easier manage their Google Shopping data.

To do this, the tool will transform existing data from your inventory management system into a format accepted by Google Shopping. As Google explains, users can submit product data in their own format, then use rules to assign values to this data in the Merchant Centre.

Once this rule has been set-up, it will be automatically assigned to any relevant future data.

The TJM take: We feel that more rules and standardisation can only be a good thing, although Google Shopping still seems slow with updates at the moment.

…and one just for fun: do we finally know the identity of the Bitcoin creator?

In December 2015, Craig Steven Wright, a 45-year-old computer scientist and inventor from Australia, was outed as ‘Satoshi Nakamoto’, the creator of Bitcoin. Following these reports, Wight has confirmed that the claim is true.

This has recently been supported by Gavin Andresen, chief scientist at the Bitcoin Foundation. Upon meeting in London, he claimed Wright provided proof of his identify by signing using a ‘key’ (or digital code) that was specific to the very first mined Bitcoin block.

TJM take: Wright looked ‘right p****d off’ in his BBC interview. Guessing he may be for real!

One more thing: Bing shares statistics for demographic and industry targeting

We all know that reading the desired audience is key for getting the most out of your marketing spend.

With that in mind, Bing has released a tool to display the demographic details of their users, which is based on factors such as country, industry and sub-industry. The tool also allows advertisers to search by device type, audience size, and other factors.

Check out Bing’s targeting tool for more information.

Are there any topics you’d like covered in future Tech Treats updates? Send us a message on social media or drop us an email.

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