Google is launching Dashboards, a new customisable solution for AdWords advertisers to easily see their most important data and KPIs in one place.
UK and US Census data shows that Facebook might be overstating its Audience Reach for ads on the platform for certain audience segments.
Facebook has announced that they'll begin testing dynamic ads to appear amongst users' organic listings in the Marketplace section of the mobile app.
Google introduces native ads for AdSense, a new suite of ad formats that are designed to match the look of your website across desktop and mobile devices.
Facebook has announced that they will be introducing "landing page views" and other new metrics for advertisers, including reporting on brand Page mentions.
Google has announced that voice search analytics for Google Webmaster Tools will give users more information on ‘queries related to their own content’.
Google has released a new Google My Business website builder tool to enable small businesses to create their own single-page website for free.
Apple announces the release of Intelligent Tracking Prevention, a new feature to limit the tracking of user activity. How will this affect ad targeting?
You can now target users who save posts from your business Facebook Page by building and segmenting a Custom Audience list.