UK and US Census data shows that Facebook might be overstating its Audience Reach for ads on the platform for certain audience segments.
Online reviews are becoming increasingly important for SEO. Here's how to use Google reviews to generate conversions and improve search engine rankings.
Facebook has announced that they'll begin testing dynamic ads to appear amongst users' organic listings in the Marketplace section of the mobile app.
Facebook has announced that they will be introducing "landing page views" and other new metrics for advertisers, including reporting on brand Page mentions.
Apple announces the release of Intelligent Tracking Prevention, a new feature to limit the tracking of user activity. How will this affect ad targeting?
You can now target users who save posts from your business Facebook Page by building and segmenting a Custom Audience list.
The Facebook Pixel is being enhanced to send additional event data and improve the delivery and performance of ads on the platform
To help small businesses thrive, Facebook is updating the Adverts Manager app with several new tools for its users, including a streamlined inbox.
After almost a year of testing, Facebook's Audience Network will be adopting header bidding to compete with Google and other ad networks.