Tag Archives: CPA targets

Setting CPA targets for your PPC accounts: how aggressive should you be?

Setting realistic goals for your PPC accounts ultimately falls into two sections: Cost and Volume. Here's what you need to know in terms of these metrics... Setting Cost Per Acquisition (CPA) targets for your PPC accounts: how aggressive should you be? When it comes to marketing your business, we’re betting you’re not unlike the many others…
Read more