Tag Archives: Analytics

Bidding on Long Term Value

Bidding on Long Term Value Online bidding for position on Google or Bing’s advertising platforms is very close to the economic theory of a perfect market.  There are low barriers to entry, there are a large number of buyers and sellers, there are great sources of information, and there are no economies of scale within…
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Is Google’s Call tracking a PPC game changer?

Is Google’s Call tracking a PPC game changer? Google’s recent announcement to enable call tracking is allowing Google AdWords customers to identify which advert and keyword combination was used to find them – even if the customer called in. At Traffic Jam Media, we think this is a must have for most businesses – but…
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