Google is launching Dashboards, a new customisable solution for AdWords advertisers to easily see their most important data and KPIs in one place.
UK and US Census data shows that Facebook might be overstating its Audience Reach for ads on the platform for certain audience segments.
Facebook has announced that they'll begin testing dynamic ads to appear amongst users' organic listings in the Marketplace section of the mobile app.
Google introduces native ads for AdSense, a new suite of ad formats that are designed to match the look of your website across desktop and mobile devices.
Snapchat releases new Paperclips feature to allow content creators to attach a ink to their Snaps. Plus, has their self-serve advertising platform caused Snapchat to be flooded with low quality ads?
Facebook has announced that they will be introducing "landing page views" and other new metrics for advertisers, including reporting on brand Page mentions.
Apple announces the release of Intelligent Tracking Prevention, a new feature to limit the tracking of user activity. How will this affect ad targeting?
You can now target users who save posts from your business Facebook Page by building and segmenting a Custom Audience list.
The Facebook Pixel is being enhanced to send additional event data and improve the delivery and performance of ads on the platform