Sales from paid search rose by over 30% during Black Friday

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Sales from paid search rose by over 30% during Black Friday

It has been reported that sales from paid search have continued to grow year-on-year over Cyber Week, with increases reaching over 30% growth between Black Friday 2015 and Black Friday 2016.

This total dropped to just below 30% on the Saturday after Black Friday, settling at around a 17% increase between Cyber Monday 2015 and Cyber Monday 2016. These results follow a 13% rise in sales generated from paid search in mid-November (in comparison to the following year).

Although all types of paid search ads have contributed to this growth, Product Listing Ads (or PLAs) remain the most successful. Interestingly, it has also been found that although clicks from smartphones have risen from 42% to 58%, this isn’t true of tablets.

Although mobile phones and tablets contributed to 44% of the total sales over Cyber Week in 2016, tablets generated only 11% of clicks. This is compared to 17% during the same period in 2015.

The TJM take: I don’t think we need to explain that this is great news for PPCers! It appears that PLAs are the ones to invest in, so make sure you’re prepared for Cyber Week 2017 by getting in touch with the TJM team.

It’s never too early to start getting your Black Friday marketing strategy in place!

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