Welcome to Tech Treats, our weekly feature where we provide our clients with the latest news on all things digital marketing. From current trends and innovations, to fresh tips on getting the most out of your marketing spend, we’ll ensure you’re always kept in the loop!
Sales from paid search rose by over 30% during Black Friday
It has been reported that sales from paid search have continued to grow year-on-year over Cyber Week, with increases reaching over 30% growth between Black Friday 2015 and Black Friday 2016.
This total dropped to just below 30% on the Saturday after Black Friday, settling at around a 17% increase between Cyber Monday 2015 and Cyber Monday 2016. These results follow a 13% rise in sales generated from paid search in mid-November (in comparison to the following year).
Although all types of paid search ads have contributed to this growth, Product Listing Ads (or PLAs) remain the most successful. Interestingly, it has also been found that although clicks from smartphones have risen from 42% to 58%, this isn’t true of tablets.
Although mobile phones and tablets contributed to 44% of the total sales over Cyber Week in 2016, tablets generated only 11% of clicks. This is compared to 17% during the same period in 2015.
The TJM take: I don’t think we need to explain that this is great news for PPCers! It appears that PLAs are the ones to invest in, so make sure you’re prepared for Cyber Week 2017 by getting in touch with the TJM team.
It’s never too early to start getting your Black Friday marketing strategy in place!
Liked this article? get up to date with the rest of this week's Tech Treats below:
- Amazon is now testing Product Listing Ads in Google AdWords
- Recipes get a new look and feel in Google’s mobile search results
- Google plans to launch paid-for ‘YouTube Red’ service in the UK
- Mark Zuckerberg is creating his own Jarvis AI, while Instagram introduces overlay stickers
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