Facebook is testing a Direct Message button in Recommendations

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Facebook is testing a Direct Message button in Recommendations

Back in October, Facebook rolled out a new Recommendations feature which detects user queries and enables them to post a call-out for recommendations.

Using its machine learning systems, Facebook recognises you’re posting a query and suggests you turn on Recommendations to make the post appear more prominently in your newsfeed.

An example of how these posts look can be seen below:

Facebook is testing a Direct Message button in Recommendations

Image source: Social Media Today

Any suggestions provided on your original post will be able to link to the specific business Page, making it quicker and easier for you to navigate to that page. However, to further expand on this functionality, Facebook is now also testing the inclusion of a Direct Messaging Prompt in these suggestions.

So, how does this work? As Social Media Today explains, users will be given a prompt to link to a Page when making a suggestion on a post. When this has been done, Facebook will prompt the user to add a Message button to certain pages (though it’s unclear which Pages this feature will be available for).

Again, here’s an example of how the messaging prompt will appear in suggestions:

Facebook is testing a Direct Message button in Recommendations

Image source: Social Media Today

The TJM take: As Social Media Today have pointed out in their article, this feature will help to promote more engagement on the platform, which can only be a good thing for businesses hoping to raise their brand awareness.

However, will users always go through the extra effort of adding the links and messages to their posts? We guess only time will tell...

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