Your Google AdWords campaigns can now spend double their daily budget to ‘help you reach your advertising goals’, such as generating more conversions.
UK and US Census data shows that Facebook might be overstating its Audience Reach for ads on the platform for certain audience segments.
Facebook has announced that they'll begin testing dynamic ads to appear amongst users' organic listings in the Marketplace section of the mobile app.
Apple announces the release of Intelligent Tracking Prevention, a new feature to limit the tracking of user activity. How will this affect ad targeting?
You can now target users who save posts from your business Facebook Page by building and segmenting a Custom Audience list.
Google has announced that Exact Match keywords in Google AdWords will now include word reordering: has this update also affected Broad Match keywords?
After almost a year of testing, Facebook's Audience Network will be adopting header bidding to compete with Google and other ad networks.
Facebook has announced that it will be opening branded content capabilities to more Page owners, as well as adding a 'Paid' label to branded content.
As more UK and US brands pull their Google and YouTube advertising due to ads appearing next to extremist content, Google publicly apologises and promises to make improvements.