Google is launching Dashboards, a new customisable solution for AdWords advertisers to easily see their most important data and KPIs in one place.
UK and US Census data shows that Facebook might be overstating its Audience Reach for ads on the platform for certain audience segments.
Google has announced that Exact Match keywords in Google AdWords will now include word reordering: has this update also affected Broad Match keywords?
Snapchat has announced the release of a new location-based ad-product, 'Snap Store', that measures foot traffic to stores, restaurants and other locations.
Google has rolled out a new location-specific display ad format to benefit local advertisers.
Google AdWords is expanding close variant keywords to ignore and reword function words, and reorder keywords.
Following last year's announcement that Google AdWords would be getting a redesign, Google has begun to roll out its new AdWords interface to advertisers.
Following the success of an earlier US project, it was revealed that IBM had started to use Watson (IBM's AI platform) to plan and buy media the UK.
Google will be showing local phone numbers in text ads and bringing Automated Call Extensions to mobile ads. What effect will this have on your campaigns?