Blog

Bidding on Long Term Value

Bidding on Long Term Value Online bidding for position on Google or Bing’s advertising platforms is very close to the economic theory of a perfect market.  There are low barriers to entry, there are a large number of buyers and sellers, there are great sources of information, and there are no economies of scale within…
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Is Google’s Call tracking a PPC game changer?

Is Google’s Call tracking a PPC game changer? Google’s recent announcement to enable call tracking is allowing Google AdWords customers to identify which advert and keyword combination was used to find them – even if the customer called in. At Traffic Jam Media, we think this is a must have for most businesses – but…
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Why should you use conversion tracking in digital media?

What is conversion tracking? Conversion codes are added to specific landing pages to count the amount of times someone converts from an advert. - A way of seeing what happens after a customer clicks on your ad. Decide what you want to count as a conversion - conversion tracking can track a page view for…
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AdWords Express vs a Managed PPC Account?

In the last couple months we have had a number of companies talking to us about expanding their PPC campaign and found that they are using AdWords Express alongside a larger marketing campaign because the in house skills aren’t in place. And why not? It’s a great place to start...

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April 22nd Google AdWords Update: Evolution on Steroids

April 22nd Google AdWords Update: Evolution on Steroids The Speculation is over The last few days have been bubbling with anticipation of what Google’s April 22nd update would be. Speculation over if it would remove functionality, change the bid system so that keywords were no longer the primary search driver or systemically change AdWords forever…
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PPC: In House or Agency?

PPC: In House or Agency? Most businesses that are serious about their online presence will get greater value by using an agency. Here’s why: Time vs. money You can’t have your cake and eat it - the less time you spend on a campaign, the less efficiently it will run. Knowing how much time to…
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White Label your own Jam

White Label your own Jam White labelling vs. Lead referral - White labelling is a means of delivering a product or service under your unique brand by outsourcing of some or all of the work. - White labelling allows you more control of how the service is delivered and how it fits with your other…
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Welcome!

Welcome! Welcome to the new website.  Please have a look around and lets us know what you think. Our twitter account will provide you with a series of starter guides, some tips, industry information, special offers and our insights into digital marketing. We will also be posting useful tech support team questions and answers so…
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