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Our mobile marketing predictions and opportunities

Our mobile marketing predictions and opportunities We previously outlined the state of mobile marketing entering 2016 in our last blog. If you missed it, you can catch up here. What did we find? Well, with us now spending more time than ever on mobile devices (almost 2 hours a day- I must be dragging that…
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Mobile search, browser wars and the rise of the app?

Mobile search, browser wars and the rise of the app? In 2015, Google Inc. vice president, Jerry Dischler claimed that “the future of mobile is now.” Although it’s clear that mobile use is growing, we have been told this by everyone and their dog since the early noughties, with a new stat to back it…
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Tech Treats: 01.02.16

Automatic malware detection has been added to Google Tag Manager and Custom formulas are now available as custom columns in Google AdWords.

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Following the lead of Google: Bing to repeat description line in adverts

Following the lead of Google: Bing to repeat description line in adverts Bing and Yahoo, two of Google’s leading competitors, have taken inspiration from the search engine giant by featuring description lines in the titles of their paid adverts. Implemented last year, the updates enabled Bing and Yahoo to repeat description line 1 in the…
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Tech Treats: 25.01.16

Google will continue working to reduce 'bad ads', research shows that UK users are now more likely to shop on mobile, and Bing releases a range of new ad extensions.

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Market the best of your products with structured snippets from Google

Market the best of your products with structured snippets from Google In March last year, Google introduced ‘dynamic structured snippets’- a shiny new AdWords extension that would highlight a selection of relevant products and services in your paid adverts. Using a system that would automatically pull relevant information from your website, the feature was intended…
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Why you should consider becoming a Google Trusted Store

Why you should consider becoming a Google Trusted Store In today’s web-focused world, establishing your online presence should be of the utmost importance to any retailer or merchant worth their salt. However, with the sheer abundance of retailers now using Google AdWords and other paid campaigns to advertise their brand and products online, how can…
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