Blog

Why you should consider becoming a Google Trusted Store

Why you should consider becoming a Google Trusted Store In today’s web-focused world, establishing your online presence should be of the utmost importance to any retailer or merchant worth their salt. However, with the sheer abundance of retailers now using Google AdWords and other paid campaigns to advertise their brand and products online, how can…
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Merry Christmas from Traffic Jam Media

Merry Christmas from Traffic Jam Media As Christmas quickly approaches (can you believe we have just 3 days to go?), we’d like to take this opportunity to wish our customers a very Merry Christmas and a Happy New Year, as well as thank you for your continued support over the past 12 months. 2015 has…
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The Scourge of Intellectual Click Bait

The Scourge of Intellectual Click Bait Its 7am. You are starting your day by swatting up on current affairs over your commute or morning coffee. You open your trusted news source and scan the headlines; Politicians are snipping each other in a battle for the middle ground; some human interest story is in prime position…
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The time to repair the roof is when the sun is shining

The time to repair the roof is when the sun is shining. ‘The time to repair the roof is when the sun is shining’:  How are the British supposed to plan for this? Have you left things to the last minute before your busy period? With the busy holiday period and Black Friday here, we…
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Bidding on Long Term Value

Bidding on Long Term Value Online bidding for position on Google or Bing’s advertising platforms is very close to the economic theory of a perfect market.  There are low barriers to entry, there are a large number of buyers and sellers, there are great sources of information, and there are no economies of scale within…
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Is Google’s Call tracking a PPC game changer?

Is Google’s Call tracking a PPC game changer? Google’s recent announcement to enable call tracking is allowing Google AdWords customers to identify which advert and keyword combination was used to find them – even if the customer called in. At Traffic Jam Media, we think this is a must have for most businesses – but…
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Why should you use conversion tracking in digital media?

What is conversion tracking? Conversion codes are added to specific landing pages to count the amount of times someone converts from an advert. - A way of seeing what happens after a customer clicks on your ad. Decide what you want to count as a conversion - conversion tracking can track a page view for…
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AdWords Express vs a Managed PPC Account?

In the last couple months we have had a number of companies talking to us about expanding their PPC campaign and found that they are using AdWords Express alongside a larger marketing campaign because the in house skills aren’t in place. And why not? It’s a great place to start...

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